I met a man on Saturday who reminded me what it means to earn your place.
His name is Rachied — the force behind It’s Nut Enough, a Gauteng-based business built around coated macadamia nuts.
But spend five minutes with him, and you’ll realise he’s not just selling a product.
He’s showing up.
Handmade. Homegrown. Heart-led.
His stall is simple — stainless steel bowls filled with flavour: sweet, spicy, and everything in between. Aside from the nuts themselves, everything is made by hand. It’s a craft he carries across the province, moving from market to market, sometimes straight to your door.
And here’s what stands out — he wants you to taste it.
Not in a pushy way. In a proud way.
Because he’s not just offering a snack. He’s sharing something he built.
What we can learn from Rachied
Rachied’s story isn’t just about good products. It’s about how you show up.
Start with what you have.
Bring energy — it travels further than any marketing budget.
Make it personal — people remember how you made them feel.
He didn’t wait for perfect conditions. He just started — and kept going.
And that’s what earned ground looks like.
Because when people like Rachied show up fully, it reminds the rest of us that building something meaningful is still within reach.
Support Local
If you’re in Gauteng, find him.
Call/WhatsApp: 065 933 4065
Markets or delivery — he makes a plan.